What do poinsettias have to do with Christmas?

A centuries-old Mexican legend, an American diplomat’s travels, and a marketing campaign out of California

As Christmas approaches, festive displays are appearing at homes, churches, and public spaces.

Alongside the holly and pine branches that are common this time of year, poinsettias also feature as a staple in Christmas displays.

Credit: CGS graphics / Shutterstock.

But how did poinsettias become a holiday tradition? What exactly is their link to Christmas?

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